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Welcome to Behind the Seams—a series where I take you behind the curtain of each design I create. In these posts, I’ll share the personal stories, inspiration, and the little details that bring each piece to life. From the initial spark of an idea to the final stitch, I want to give you a glimpse into the heart and soul of my collections. The Naomi Girls Caftan is the perfect blend of effortless chic and everyday wearability—just like the little girl who inspired it. Named after my best friend Freddie’s daughter, Naomi, this piece is designed for mini muses who love to...

A Nostalgic Take on Heritage Style — Featuring Timeless White Embroidery & Modern Matching Moments As a Texan living in Singapore, I often find myself reaching for pieces that feel like home—something timeless, effortless, and full of heart. That sentiment is at the core of everything I create for Sette, and this latest drop might just be the most personal one yet. The Edlen Collection is inspired by an old photograph of my grandmother and mother in 1960s Dallas. It’s one of those images that tells a whole story—my grandmother, graceful and composed in an outfit classic yet full of...

Welcome to Behind the Seams—a series where I take you behind the curtain of each design I create. In these posts, I’ll share the personal stories, inspiration, and the little details that bring each piece to life. From the initial spark of an idea to the final stitch, I want to give you a glimpse into the heart and soul of my collections. The Freddie Caftan is a love letter to effortless glamour and the kind of confidence that makes any room take notice. Named after my best friend, Freddie—who has an unmatched ability to make a caftan look like...

Hey y'all, We are SO excited to announce that we have been invited back to participate in Boutiques Singapore this spring! This means another exclusive Boutiques launch, more in person try ons and conversations, and of course, bottomless Spicy Margs. I can't wait to show you everything new we have been working on, but for now let me proudly tease: THE EDLEN COLLECTION Inspired by old family photos of my style muse, my late grandmother Merrie Beckham who recently went home to heaven last year. She has always been a fashion icon in our community back home, but as I...