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I have to tell you, this collection started with a moment. I was walking through the fabric market in Bali working on the Edlen Collection when I spotted this cherry red gingham and stopped in my tracks. It instantly took me back to those carefree summers at the lake, getting ready for Fourth of July barbecues, barefoot with sun-kissed shoulders and not a single email in sight. It also reminded me of those iconic Bonne Maman jam jars with the gingham lids- which back in the day indicated PEAK rich mom status. Say Bonjour to The Picnic Edit, a collection...

Mother’s Day is coming up this Sunday and we’re raising a glass (of cucumber spa water or a chilled Sancerre) to the women in our community who do it all and look fabulous while doing it. So today, we’re not just celebrating mothers, we’re celebrating Rich Moms. If you’ve been following us for a while, you may have heard us drop the term Rich Mom before. For some of you, this terminology might be scientifically accurate, and for others you may wonder what this has to do with you if your child is the fiddle leaf tree you can barely...

Welcome to Behind the Seams—a series where I take you behind the curtain of each design I create. In these posts, I’ll share the personal stories, inspiration, and the little details that bring each piece to life. From the initial spark of an idea to the final stitch, I want to give you a glimpse into the heart and soul of my collections. The Naomi Girls Caftan is the perfect blend of effortless chic and everyday wearability—just like the little girl who inspired it. Named after my best friend Freddie’s daughter, Naomi, this piece is designed for mini muses who love to...

A Nostalgic Take on Heritage Style — Featuring Timeless White Embroidery & Modern Matching Moments As a Texan living in Singapore, I often find myself reaching for pieces that feel like home—something timeless, effortless, and full of heart. That sentiment is at the core of everything I create for Sette, and this latest drop might just be the most personal one yet. The Edlen Collection is inspired by an old photograph of my grandmother and mother in 1960s Dallas. It’s one of those images that tells a whole story—my grandmother, graceful and composed in an outfit classic yet full of...