Mother’s Day is coming up this Sunday and we’re raising a glass (of cucumber spa water or a chilled Sancerre) to the women in our community who do it all and look fabulous while doing it. So today, we’re not just celebrating mothers, we’re celebrating Rich Moms.
If you’ve been following us for a while, you may have heard us drop the term Rich Mom before. For some of you, this terminology might be scientifically accurate, and for others you may wonder what this has to do with you if your child is the fiddle leaf tree you can barely keep alive and you just maxed out your credit card on the Alaia fishnet ballet flats (which we totally support btw).
Just so we're all on the same page:
👉 Rich mom isn’t about your tax bracket
👉 It’s about finding pleasure in life's little luxuries (like a sunny morning walk with an iced matcha and a podcast)
👉 She might have a baby, she might be just a baby herself
👉 Rich moms don’t chase trends (or anything for that matter)
👉 She embraces timeless fashion choices in neutral palates that make the internet criticise her for being a sad beige mom (which she takes as a compliment)
👉 She doesn’t hustle, she delegates and never apologises for setting boundaries
👉 She’s always hydrated, always showing up, and always wishing others well
At Sette, we believe being a mother isn’t just about biology. It’s about showing up. For your family, your friends, your dreams, and most importantly, for yourself. Being a Rich Mom isn’t about offspring or income, it’s all about mindset and we know you have it.
So whether you’re a mom, mothering others, or just mothering your own peace, we see you. We celebrate you. As a thank you for being here, we’re giving you an additional 25% off site wide through Sunday Because looking like a Rich Mom in Sette is your birthright. Use code RICHMOM25 at checkout and offer is combinable with sale discounts.
Happy Mother’s Day MOTHERS,
- Monica Millington | Founder